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AKOS is the first Russian professional public relations consultancies association and ICCO (International Communications Consultancy Organisation) member.
This PR association became first of the new kind in the Russian market. It was founded on March 16, 1999 and encompassed the most competent independent PR companies of Russia.
Russia's ICCO membership enables Russian PR agencies with the opportunity to enjoy all advantages that come with international system for exchanging experience and marketing research results. In addition, clients of Russian AKOS member agencies' clients enjoy the complete range of PR services abroad. ICCO membership provides Russian PR professionals with the opportunity to enter the new level of development and consequently to gain permanent recognition on international PR market. In this way, in April 2001 AKOS organized ICCO Board meeting hosted in Moscow. From professional standpoint cooperation between AKOS and ICCO will result in broadening the area of implementations for worldwide public relations regulations and principles and introducing PR specialists' activity quality standards that will be uniform throughout Russia.
AKOS sets numerous goals and objectives:
Increasing PR business activity potential
Contributing to raising the professional level in the Russian PR market
Introduction of international quality standards concerning client service in the Russian PR market
Protection and promotion of PR agencies and consultations' overall business interests.
AKOS international goals are as follows:
Development of international contacts and connectings of Russian PR agencies
Team work of the Association members enjoying high level of professionalism and the entire scope of modern PR tools and methods with their foreign partners - ICCO members (activity aimed at improving perceptions of Russia and its business community by foreign organizations)
Participation in large international programs
Today AKOS members are 28 largest and professional companies working in the Russian PR market with aggregate market share of 50% and combines annual income of $20 million. All of the 28 AKOS member companies employ the total of 1,500 staff members. Association member agencies provide their clients in the Russian market the entire scope of PR services including mass media relations, professional relations, social and government relations, corporate image building services, marketing communications services, crisis management, election campaigns and public opinion research.
*ICCO (International Communications Consultancy Organisation) - is the largest professional organization that includes national associations. It was founded in 1986 by national PR companies associations of a number of European countries in order to coordinate professional activity in the international market and achieve the highest possible level of PR services efficiency and quality. Presently 25 national associations are ICCO members.
The ICCO has prepared an overview presentation which provides some more detailed background about our structure; principal activities and benefits of membership |
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