Yulia Reyser, Head of Fleishman-Hillard Vanguard Healthcare practice, joined the expert board of Recipe of the Year 2009 award

Recipe of the Year is a specialized yearly award for achievements in pharmaceutical marketing, advertising and public relations. Pharmaceutical manufacturers, advertising, marketing and PR-agencies compete for the award nominations. These organizations are companies which specialize in the pharmaceutical fields including: medicine distributors, pharmacy stores and pharmacy chains, and representatives of the pharmaceutical community.

Yulia Reyser has worked extensively with prescription medications, over-the-counter drugs, governmental and commercial organizations on the Russian pharmaceutical market. Yulia has more than 8 years of experience in corporate communications and public relations in the healthcare industry, working in various communications functions at Pfizer, Eli Lilly and Bayer. She has launched and managed several high profile social awareness programs, such as “MDR-TB Partnership” and “5 Steps Against Flu”.

For the last four years Recipe of the Year award has become the open platform for demonstration of the most interesting, creative, commercial and organizational innovations in the field of pharmaceutical marketing, advertising and public relations. The award is supported by the Ministry of Healthcare and Social Development of The Russian Federation, the Federal Service of management in the sphere of public health and social development, the Russian Association of Pharmaceutical Marketing, the Association of Russian Pharmaceutical Manufacturers, the Professional Organization of Pharmaceutical and Advertising Business.

Recipe of the Year award is aimed at creating favorable conditions for establishing contacts among health care companies and potential investors, foreign partners and mass media.

Yulia Reyser remarked: “Recipe of the Year 2009 is the most comprehensive award ceremony focusing on marketing and communications channels in pharmaceutical industry. Through encouragement of the most interesting, effective and socially significant projects of the pharmaceutical industry that have a bearing on the social environment of the Russian Federation we endeavor to stimulate the process of building cultured and highly professional services in the marketing, advertising and public relations fields, facilitating the exchange of good practices and fruitful cooperation between pharmaceutical companies”.

Elena Fadeeva, General Director of Fleishman-Hillard Vanguard: “Yulia Reyser — is a well-qualified specialist in the pharmaceutical business area. We are happy with the selection of Yulia as a member of the expert board of the prestigious award. Recipe of the year 2009 is unique in being the only award initiative to recognize and reward true marketing and communication effectiveness on the pharmaceutical market. Undoubtedly this award will contribute in promoting effective, qualitative and ethical means of work within this industry”.

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